I KNEW THEN helps men, communities of color, and allies reconnect with their emotions and build relationships rooted in growth and self-love.
I KNEW THEN helps men, communities of color, and allies reconnect with their emotions and build relationships rooted in growth and self-love.
Mi Rol
UX/UI Designer
Responsibilities:
Led the end-to-end UX/UI redesign of the website, from experience strategy to visual execution
Translated the brand’s emotional values into a clear, human-centered digital experience
Redefined information architecture and user flows to improve clarity and engagement
Designed a cohesive visual system aligned with the brand’s identity, tone, and purpose
Designed and developed the redesigned website using Wix
Translated the UX/UI design into a functional, responsive live website
UX/UI Designer
Responsibilities:
Led the end-to-end UX/UI redesign of the website, from experience strategy to visual execution
Translated the brand’s emotional values into a clear, human-centered digital experience
Redefined information architecture and user flows to improve clarity and engagement
Designed a cohesive visual system aligned with the brand’s identity, tone, and purpose
Designed and developed the redesigned website using Wix
Translated the UX/UI design into a functional, responsive live website
Objetivos
Redesign the platform to create a more human and emotionally connected experience
Strengthen the visual identity to better reflect the brand’s values
Improve clarity, structure, and user flow across the website
Redesign the platform to create a more human and emotionally connected experience
Strengthen the visual identity to better reflect the brand’s values
Improve clarity, structure, and user flow across the website
From low-fidelity wireframes focused on structure to high-fidelity designs that bring the experience to life.
From low-fidelity wireframes focused on structure to high-fidelity designs that bring the experience to life.
Outcome
The redesign resulted in a clearer, more human-centered platform that better reflects the brand’s mission and strengthens its connection with the community.
You can explore the live website here:
Outcome
The redesign resulted in a clearer, more human-centered platform that better reflects the brand’s mission and strengthens its connection with the community.
You can explore the live website here:
Drag to view comparison
A visual comparison of the original website and the redesigned experience, highlighting improvements in clarity, structure, and emotional connection.
A visual comparison of the original website and the redesigned experience, highlighting improvements in clarity, structure, and emotional connection.
/LET'S WORK TGT
Copyright © 2026. Designed by Steph Aldea
/LET'S WORK TGT
Copyright © 2026. Designed by Steph Aldea
/LET'S WORK TGT
Copyright © 2026. Designed by Steph Aldea
/LET'S WORK TGT
Copyright © 2026. Designed by Steph Aldea