SCOBUCHA

Discover Healthy Fermented Food

www.scobucha.com

SCOBUCHA

Discover Healthy Fermented Food

www.scobucha.com

SCOBUCHA is an online store that sells natural and fermented products such as kombucha, kimchi, probiotic gummies, etc. The brand focuses on offering healthier alternatives made with natural ingredients, promoting wellness through everyday products.

The project focused on redesigning and developing the online store to improve usability, visual quality, and the overall shopping experience.

My Role

UX/UI Designer

Responsibilities:

Led the UX design and visual redesign of the e-commerce
Identified pain points through usability testing
Designed wireframes and optimized user flows
Enhanced product visuals using AI-generated imagery while preserving product authenticity
Designed and developed the website in WordPress

UX/UI Designer

Responsibilities:

Led the UX design and visual redesign of the e-commerce
Identified pain points through usability testing
Designed wireframes and optimized user flows
Enhanced product visuals using AI-generated imagery while preserving product authenticity
Designed and developed the website in WordPress

Goals

Improve the user experience and shopping flow of the existing e-commerce
Identify usability issues and pain points through testing
Redesign the visual interface to better reflect the quality of the products
Enhance product imagery while preserving the authenticity of the products
Deliver a functional, scalable, and easy-to-manage e-commerce solution

Improve the user experience and shopping flow of the existing e-commerce
Identify usability issues and pain points through testing
Redesign the visual interface to better reflect the quality of the products
Enhance product imagery while preserving the authenticity of the products
Deliver a functional, scalable, and easy-to-manage e-commerce solution

From low-fidelity wireframes focused on structure to high-fidelity designs that bring the experience to life.

Drag to view comparison

AI-enhanced imagery with preserved product identity

Visual Design & AI-Assisted Imagery

I transformed standard product photos taken with a mobile phone into professional-quality images using prompt-based AI tools (Gemini).

The process focused on improving lighting, texture, and visual consistency while carefully preserving the real appearance, proportions, and identity of each product.

I transformed standard product photos taken with a mobile phone into professional-quality images using prompt-based AI tools (Gemini).

The process focused on improving lighting, texture, and visual consistency while carefully preserving the real appearance, proportions, and identity of each product.

Before and after comparison showing AI-assisted visual enhancement while preserving real product appearance.

Drag to view comparison

AI-enhanced imagery with preserved product identity

Outcome

The project resulted in improved clarity and navigation across the e-commerce, a stronger and more cohesive visual presence for the brand, and a smoother, more intuitive shopping experience.

The final solution successfully balances user experience, visual design, and technical execution.

You can explore the live website here:

www.scobucha.com